Case Study
The main purpose of this project is to create some short-form videos with the trending editing style based on the long video from St John's Regional College.
Year: 2026
Role: Video Editor
Use of software: Premiere Pro, After Effect, Photoshop & Grok AI
What is the meaning of 'Pilgrims of Hope'
With a hook
Without a hook
I edited this part with 2 different versions—a version with a hook and the one without a hook.
In my points of view, if it is for content creators, who rely on views to earn revenue/exposure, I prefer the one with a hook, even though there is less information showed in the video because of the duration and the smoothness from the last clip to the first clip, since the one with a hook can make people do not realise they are looping the video.
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In contrast, if it is for companies/organisations, I think that without a hook is better because the priority of this kind of video is to deliver the message. The details of the information are more important than others, such as the sale information and important events. Moreover, the potential customers/audience may think it's annoying if the ad keeps looping.
Learning Music as a group is essential
I also edited the part of the music department interview and combined the AI tool here to make the video more interesting. As I saw the posture of the guest in the final clip is interesting, which is similar to Uncle Sam's signature posture, 'I want you!'. Therefore, I used Grok AI to generate a picture of her with Uncle Sam's signature, hiring poster style, at the end of the video.
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Although AI brings the idea to life more easily, I still need to use Photoshop to modify the generated item so that it can fit in the situation. So I learnt that even though I use AI, I still need to put my own effort into it to make the work much better.
Before retouching
After retouching